Free Essays on Third Party Mediation Cyprus

Third Party Mediation In The Cyprus Problem â€Å"let us suggest an alternative. There is nothing to gain by stretching the conflict for another generation†¦We will have to bury our dead, they will have to bury their dead and we will end up with the same topography, the same demography, the same problems on the table and it will open a way towards Kosovo-Belfast type situation which we don’t need† What exactly is meant by mediation? â€Å"A process which is aimed attaining a settlement with the help of mediators† The European Union The European Union in not considered a direct or active mediator in the attempts to reach a settlement regarding Cyprus, but has become a major player in the negotiations due to the desire of Cyprus (Greek-Cyprus) to become a member of the European Union. Cyprus has enjoyed close relations with the EU economically, politically, and socially. An EU report on Cyprus in 2000 stated the relationship in due to an â€Å"Association Agreement of 1973 and also a newer Accession partnership which is financially possible by EC council regulation no 555/2000 dated march 13 2000. The European Union only recognizes the Greek Cypriot administration as the legitimate government of the republic of Cyprus. When â€Å"Cyprus† applied for membership into the European Union, the Greek Cypriot government applied on behalf of the both sides. The Helsinki summit in Dec 1999 has linked the Cyprus issue to the inclusion of Turkey as a member of the EU. The Helsinki declaration says that Turkey must support the UN secretary General in efforts to resolve the Cyprus conflict. This concealed pressure was the reasoning behind Rauf Denktas inviting Greek Cypriot Clerdes to direct talks in December of 2001, interestingly enough after Denktas was on record in November of 2000 as saying there was â€Å"no point to stay on the negotiation table† after the â€Å"non-paper proposal† by The UN Secretary General. Turkey pr... Free Essays on Third Party Mediation Cyprus Free Essays on Third Party Mediation Cyprus Third Party Mediation In The Cyprus Problem â€Å"let us suggest an alternative. There is nothing to gain by stretching the conflict for another generation†¦We will have to bury our dead, they will have to bury their dead and we will end up with the same topography, the same demography, the same problems on the table and it will open a way towards Kosovo-Belfast type situation which we don’t need† What exactly is meant by mediation? â€Å"A process which is aimed attaining a settlement with the help of mediators† The European Union The European Union in not considered a direct or active mediator in the attempts to reach a settlement regarding Cyprus, but has become a major player in the negotiations due to the desire of Cyprus (Greek-Cyprus) to become a member of the European Union. Cyprus has enjoyed close relations with the EU economically, politically, and socially. An EU report on Cyprus in 2000 stated the relationship in due to an â€Å"Association Agreement of 1973 and also a newer Accession partnership which is financially possible by EC council regulation no 555/2000 dated march 13 2000. The European Union only recognizes the Greek Cypriot administration as the legitimate government of the republic of Cyprus. When â€Å"Cyprus† applied for membership into the European Union, the Greek Cypriot government applied on behalf of the both sides. The Helsinki summit in Dec 1999 has linked the Cyprus issue to the inclusion of Turkey as a member of the EU. The Helsinki declaration says that Turkey must support the UN secretary General in efforts to resolve the Cyprus conflict. This concealed pressure was the reasoning behind Rauf Denktas inviting Greek Cypriot Clerdes to direct talks in December of 2001, interestingly enough after Denktas was on record in November of 2000 as saying there was â€Å"no point to stay on the negotiation table† after the â€Å"non-paper proposal† by The UN Secretary General. Turkey pr...

Piscilla, Queen of the Desert musical response essays

Piscilla, Queen of the Desert musical response essays This film represents freedom and inner growth through hitting the road and bonding with peers. For these three queens, the road offers a temporary, yet easy, way out of their everyday lives. Older and wiser Bernadette, middle-aged Mitzi, and young Felicia, ignorant to society outside the city life. Music director, Anthony Walker, did a nice job. Several of the songs reinforced the feelings of freedom as well as a journey into a new sense of life that runs throughout the film. The music is whats most memorable, perhaps second only to the costumes. The film has been criticized for being called a musical, as the queens are lip-synching to non-original songs, but it uses song and dance through its entirety. References are made to, "Les Girls," the 1957 film about three showgirls reminiscing upon their traveling days. It was a musical comedy directed by George Cukor, himself gay, and one of the actors name is Mitzi Gaynor, Hugo Weavings stage name in Priscilla. Some of the musical numbers and costumes have definitely inspired scenes in "Priscilla" and even some of the plot points are familiar. Terrence Stamp's character references it when he appeared to have been in the stage version of "Les Girls" during his youth. In both films, music is the method the three ladies, or drag queens, earn a living and enjoy life. Interestingly enough, Les Girls, was also criticized for being considered a musical due to the music being all staged and seen through flashbacks of the performers. In the Village Peoples Go West, the lyrics start the trios voyage with a sense of both togetherness and adventure. The chorus talks about starting a new life, finding oneself, together with friends. Its the perfect song to start a road trip with. In Charlenes Ive never Been To Me, the statement repeatedly made throughout the song is, I ran out of places and frien...

Culture studys neo-nazi music culture Assignment

Culture studys neo-nazi music culture - Assignment Example The emergence of the neo-Nazi music in England took place in the year 1970s with the concert which was titled as ‘Rock against Racism’. Followed by this concert, the array of racists who were involved with the neo-Nazi skinheads was identified to be ‘Rock against Communism’ (RAC). The musical concert was intimately involved with the encouragement of the nationalist neo-Nazis, racists and socially unrest themes with the intention to continue succession and thus imbibe such beliefs within the young generation (Jewish Virtual Library, 2012). The concepts of the music culture which intentionally generated as a moral panic had been considered with the obligation of the neo-Nazi culture that is currently being pursued by the young population. This moral panic involved with its categorisation of races, social groups and communities by the feeling of anxiety and emotional energy concerning the perceived values and beliefs that was typically focused during the music concert (Shayovitz, 2011). Hence, as the prime focus on the neo-Nazi music culture has been observed to imbibe the beliefs amid the young generation, it becomes quite apparent that the cultural movement is likely to have a strong impact on the young population. It also because of the increasing preferences for modern music amid the young generation, that neo-Nazi music culture can have a long lasting impression over this population. The formulation of the Neo-Nazi music culture took place with the consideration of the Jewish holocaust, as one of the utmost crimes during the Second World War era which was carried out by Adolf Hitler with the commitment to set up the Nazi despotism. The catastrophe of the Jewish holocaust is considered as one of the foremost reasons for the occurrence of such ascension of neo-Nazis in Germany in the Second World War. There

The Nurse And The Old Mans Hospital Room Essay Example | Topics and Well Written Essays - 500 words

The Nurse And The Old Mans Hospital Room - Essay Example The nurse was exemplary because she illustrated the characteristics of an excellent nurse- sympathetic, tolerant, and intelligent. While the nurse was outstanding, the hospital room was ordinary, but the gifts and contents that surrounded my Uncle made it look like a part of our home. The room was plain in colors and design. It had white walls with crumbling paint, some cracks in the walls, and simple layout of a bed and a table, which was common for public hospitals. It was white and clean. It was similar to every other hospital I had been too. Though the room was a familiar sight, everything else from our family and friends brought it to life. Uncle’s wife brought another table and some chairs. The table had two transparent cabinets, and one could see the packs of biscuits, chips, and candies inside, for the visitors. Another layer had dried fruits and sachets of coffee and chocolate drinks. At the side of the table were bags of home-cooked food, such as stewed fish and vege tables, rice, and tilapia in coconut milk. There were also baskets of fruits of every color- watermelon, bananas, apples, and oranges. I could smell the food fighting away the scents of alcohol, medicine, and antiseptics. Apart from food, pots, and bouquets of flowers were everywhere. My favorite was a bouquet of yellow flowers with pink edges. They looked brightly colorful and smelled wonderful. My Aunt put this in a vase and placed it on the table. Then, some vivid blue and green balloons were nearby too, as well as piles of cards and letters.

Birth Rate Control Proposal Research Paper Example | Topics and Well Written Essays - 1250 words

Birth Rate Control Proposal - Research Paper Example Uncontrolled bearing of children has numerous ramifications to the society with the government bearing the heaviest burden. For instance, though the government has spent billions of dollars in poverty elevation and reduction programs, poverty is indeed worsening instead of reducing (Roy, 2013). The Welfare program that the government has been using in supporting the poor and the less fortunate in the society has been abused in that some people have been relying on the program to raise their families. For instance, in 1992 Clinton’s campaign was based on abolishing welfare in the US government and in making the program a second option and not a way of life for many (Roy, 2013). This was followed by the signing of the Welfare Reform bill of 1996 that required those in welfare program to seek jobs or lose their benefits (Roy, 2013). Since then, welfare has increased tremendously in the country with the 2013 study revealing that welfare remitted more than $10 per hour in 33 states , while in the other states, welfare remitted less than $8 per hour. In fact, today, welfare pays much better than the minimum wage in more than 35 states, in America. This suggests some people entitled to welfare benefits have a better life than those working in the field. Another disadvantage of welfare is that the benefits are tax free unlike salaries that are taxed. Therefore, welfare is a huge burden to the taxpayer in the US. On the same note, considering that poverty is on the increase rather than on the decrease; this suggests that even poor people depending on welfare are bearing more children to be supported by the government, a situation that needs to be controlled. Teens are also bearing children due to peer pressure and motivation from the media. For instance, research has revealed that the program Teen Mum aired on MTN has contributed in many teenagers bearing children with the number of birth rates among teens in US being the highest among developed nations, and twice the birth rate of teens in Canada (Chang & Hopper, 2011 & Karen et al (316). There is a need to demulsify the myths held by teens and which are contributing to the high birth rate in   discouraging teens from having children at an early age, and before they have stabilized financially. Another factor that leads to social problems is bearing of children among people who are not mentally fit to bear and bring up children; children from such mothers lack proper care as they grow up (Kauffman, 315). On the other hand, adopting children in the US is an extremely tedious and expensive process that discourages many prospective parents from adopting children (Gilman and Fleivalds, par 5). The result is that there are many children who are suffering psychologically due to lack of a  decent family, a situation that can only be solved by controlling birth rates. This will help in  ensuring  fewer children are born in families with the right capacity to look after them with the right c are and concern. This proposal aims at recommending a program that may limit birth rates in the society

National Food Marketing Report Essay Example for Free

National Food Marketing Report Essay Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (MP), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Million Dollar Baby Essay examples -- Movie Film Movies Essays

Million Dollar Baby Million Dollar Baby, Clint Eastwood’s latest movie as a director has been getting more and more positive reviews recently and it is even better than Mystic River. At first glance, the film looks like another boxing-movie clichà ©. However, Eastwood has succeeded in creating a compelling and moving story about the intricate world of human relationships, the price of success and the realization of dreams. The movie explores many different subject matters. Million Dollar Baby is about friendship and respect. It is about love and it is about dreams. The main theme of the movie is the boxing career of Maggie Fitzgerald (played by Hilary Swank) - a 30-year old waitress who lives alone and barely gets by. However, she is strongly determined to become a professional boxer and this is why she seeks the help of Frankie Dunn (played by Clint Eastwood), a boxing trainer and an owner of a gym. Initially, Frankie is unwilling to train her because she is female and too old to have any chance of achieving significant accomplishments in professional boxing. However, Frankie’s friend and associate Eddie Dupris (played by Morgan Freeman), really believes in Maggie and lets her train in a corner of the gym. As time passes, Maggie’s persistence and Eddie’s pushiness finally change Frankie’s mind. This is when the true story begins. Maggie’s determination and strong will to fulfill her dream, combined with Frankie’s excellent training skills launch both of them into the professional boxing orbit where the y gloriously win battle after battle. Although the story seems like a big clichà ©, in truth, the world of Million Dollar Baby involves much more than boxing and success. Clint Eastwood treats such subject matters as love, f... ...she is happy. In general, all the actors in the movie make the audience feel what they are feeling and this is essential for the movie as the plot is deeply emotionally charged. As reviewer Sean O’Connell notes in his column at Filmcritic.com, Million Dollar Baby was expected to be â€Å"a half-baked, rushed-into-awards-season castoff by a respected filmmaker still basking in the glow of his last well-received piece†. Fortuitously, the movie has turned out to be one of the best motion pictures of the year. Once again Clint Eastwood surprises us all with his work as a film director. He gives the audience a chance to consider life from another viewpoint. The movie makes one think about what he or she has achieved in life and Maggie shows us that it is never too late to have a dream fulfilled. After all, this is why we are actually born and live: to fulfill our dreams.